Sustainable Marketing and Greenwashing Training
Sustainable Marketing and Greenwashing Training helps organizations communicate their sustainability initiatives to stakeholders in a transparent, credible, and evidence-based manner. The training covers the preparation of environmental and social claims, the prevention of greenwashing risks, and the effective use of reliable data in sustainability communications.
Participants will learn how to substantiate sustainability claims, develop marketing messages in line with recognized principles and regulatory expectations, and adopt communication practices that strengthen organizational credibility and reputation.
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Introduction to Sustainable Marketing
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Greenwashing: Concepts and Risks
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Social Washing Practices
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Credible Environmental and Social Claims
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Carbon Neutrality and Net Zero Claims
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Certification and Verification Processes
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Data and Evidence Management in Marketing Communications
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Evaluating Advertising, Website, and Social Media Content
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Greenwashing Prevention and Control Mechanisms
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Implementation Roadmap for Corporate Sustainability Communications
- Pazarlama ve Kurumsal İletişim Yöneticileri
- Marka Yöneticileri
- Kurumsal Sürdürülebilirlik Ekipleri
- ESG ve Kurumsal İletişim Profesyonelleri
- Reklam ve Dijital Pazarlama Ekipleri
- Sürdürülebilirlik iletişiminden sorumlu tüm çalışanlar
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